Reach your customer via social media
tritonX links your customer profiles directly to Google Ads, Meta and external systems via FTP and SFTP. This way you advertise based on who your customers really are and not based on who the platform thinks they are.
How it works
Your customer data becomes the basis for every ad target audience
With a trigger set, you can automatically reach customers who are at risk of leaving with a win-back offer, parallel to your email flow.
tritonX exports your VIP segment to Google Ads, Meta or an external system via FTP and SFTP. AI then builds a Lookalike Audience of people with similar behaviour ready for an acquisition campaign.
You can exclude active customers within a campaign. This prevents unnecessary discounts and duplicate reach.
Why is it relevant?
Advertise based on what you know, not what the platform guesses
Less budget wasted on the wrong people
Existing customers don't need to see acquisition advertising. Within tritonX you can exclude active customers so your advertising budget reaches people you don't yet know.
Higher relevance, lower costs
Custom Audiences based on your customer data perform better than broad targeting. The platform delivers higher relevance scores and that translates directly into lower costs per click and per conversion.
Acquisition that starts with proven customer value
Lookalike Audiences based on your VIP segment ensure that you attract new customers who resemble your best customers. That's a better starting position than age, gender or interest.
Always current, without manual work
Determine yourself how often audiences are synchronised, for example every hour, daily, weekly or monthly. New customers are added, departed customers disappear. Your campaigns always work with the current status of your customer database without you having to look at it.
Features
Everything to translate your customer data into better ad target audiences
Integration
with Google Ads, Meta or an external system via FTP and SFTP
Custom Audiences
based on RFM segments.
Lookalike Audiences
from your best customers.
Automatic audience updates
based on what you set. This can be every 24 hours, daily, weekly or monthly.
Active customers
you can exclude from your acquisition campaigns.
Frequently asked questions
What retailers want to know about the Social Connect module
Don't see your question here? Feel free to get in touch, we'd be happy to discuss it with you
Google requires a minimum of 1,000 approved contacts for use in campaigns. tritonX works best with a customer base of 1,000 – 2,000 active profiles.
Yes, provided you have the correct consent from your customers. tritonX works exclusively with hashed customer data when transferring to Google Ads and Meta. Personal data is never shared in readable form with the platforms. Your own privacy policy and consent management remain your responsibility.
You can set how often you want the audiences to be updated. New customers are added, customers who change segment are moved and excluded profiles are removed from the audience. Manual export is not necessary.
The same segment can be used for different marketing activities, such as email campaigns, triggers or an export to Google Ads and Meta. This way you work from a single target group definition across multiple channels.
Ready to get started?
Stop sending to everyone. Reach the people who really matter
Retailers use tritonX to translate customer data into sharp advertising target groups on Google Ads and Meta. Request a demo and see what your customer base can mean for your paid social results.