Getting to know your customer better starts with the right questions
Incomplete customer profiles cost you relevance, and relevance costs you revenue. tritonX automatically sends an enrichment flow after each transaction (if desired) so customers can update their profile at the moment they're engaged.
How it works
From transaction to complete customer profile
Customer makes a purchase in store or webshop, or registers themselves
tritonX automatically sends instructions to the ESP to send a message.
Customer fills in missing information or corrects inaccurate data.
Data is stored in the customer profile in real-time.
Profile is immediately available for segmentation and campaigns.
Why is it relevant?
Better data delivers better results across every channel
Better data, more relevant communication
The more complete the customer profile, the more targeted you can segment and personalise. Relevant communication demonstrably leads to more repeat purchases.
No extra effort from your team
The enrichment flow is triggered and sent completely automatically. Your team doesn't need to enter or follow up anything manually.
Customers who manage their own profile
Because customers fill in their own data, the information is current and reliable. This not only increases quality, it also builds trust in your brand.
Features
Everything you need to get profiles complete
Enrichment form
to be sent via an ESP.
Automatic processing
in customer profile, in real-time
Data collection
such as date of birth, preferences and contact information
Link with loyalty
customers earn points for completing their profile
Triggers
based on transaction, segment or time interval
Frequently asked questions
What retailers ask us most about data enrichment
Don't see your question? Feel free to get in touch, we're happy to explore it with you.
after a purchase, after a set number of days of inactivity, or based on RFM group change.
Yes, definitely if there's an incentive. Linking to loyalty, where customers earn points for completing their profile, significantly increases their willingness. You can also activate coupons as a reward.
Ready to get started?
Discover what more customer data does for your retention
tritonX is already used by omnichannel retailers who want to improve their customer profiles structurally. Request a demo and see in 30 minutes what enrichment can mean for your operation.