Epplejeck: cleaner customer data through smart enrichment
Epplejeck is the largest equestrian retailer in the Netherlands. Since its founding in 2008, it has grown to 22 stores and an international webshop. Since 2018, Epplejeck has been using tritonX for customer registration, personalisation, segmentation and a seamless omnichannel experience, with the Data Enrichment module as the beating heart of the strategy.
Stores, plus international webshop
Founded, largest equestrian retailer in the Netherlands
Partner of tritonX
The case
Enriched profiles as the basis for personalised communication.
Epplejeck uses smart data enrichment to correct typographical errors, fill in missing information and segment customers by rider type. The result: a cleaner database and more relevant communication.
01 · DATA ENRICHMENT IN PRACTICE
Welcome email in your own language, and data that cleans itself.
New customers receive a welcome email immediately in their own language. Whether you sign up from the Netherlands, Germany or France, communication always matches your preference. In that email, the customer is asked to check their details via a data enrichment form, of course also in the correct language.
A clever step: typographical errors made by shop staff are corrected directly this way. This ensures a cleaner customer database and better data to base personalisation on. And if a customer hasn't entered their date of birth during registration? Then a few months later, a targeted campaign automatically follows requesting them to add it, with the promise of a birthday gift. This creates more complete profiles and better-performing birthday campaigns.
02 · PERSONAL EXPERIENCE
Segmenting by rider type.
Epplejeck asks customers what type of rider they are. Active in competitive sport, or prefer a ride now and then for fun? That determines what products and recommendations someone needs. By getting to know customers better, Epplejeck communicates more relevantly, makes better recommendations and strengthens customer loyalty.
03 · FUTURE PLANS
Moving towards a renewed loyalty programme.
Over the coming period, the focus is on a renewed loyalty programme, with which Epplejeck will take the omnichannel customer experience to an even higher level.
04 · THE ECOSYSTEM
tritonX as the hub — partners as specialists around it.
Epplejeck's architecture operates on an ecosystem of specialists who connect to tritonX via API as the central customer data layer:
ERP ACA XPRT | Till LIV' |
Email / ESP Copernica | E-commerce Divide |
Online marketing Adwisel |
Want cleaner customer data too?
Book a demo and discover how smart data enrichment and personalised communication make your customer base cleaner and your campaigns sharper, in store and webshop.