Unified profile
Sophie de Vries SV
Loyalty statusGold
Loyalty punten1.840 pt

How it works

The Customer Connector

The heart of tritonX is the Customer Connector: a layer that connects all your channels with one central customer profile. Every update in one channel is instantly visible in all others: in-store, webshop, app and in your marketing tool.

  • One profile per customer.

  • Integration with POS, webshop, app and external data sources via APIs, file exchange and other integration options

  • Real-time synchronisation, no overnight imports

  • 360° customer overview: RFM history, points log, coupons, events, interests, extensions and purchase history.

Why is it relevant?

Customer data is worth its weight in gold, but only if it's in one place and you do something with it

One customer view

Retailers already collect data via till, webshop and app, but it sits separately. Duplicate profiles, no central customer view and missed opportunities to approach a customer personally are the result.

Existing customers are your most profitable channel

Focusing on the existing customer can generate up to 25% more revenue. Acquiring a new customer is 5 to 25 times more expensive than retaining an existing customer.

Marketing becomes targeted instead of generic

With a CDP you can segment by behaviour, trigger automations at the right moment and push target audiences to Google and Meta. Not on intuition, but on real-time customer data.

FEATURES

What's in a customer profile?

A tritonX profile is much more than a name and email address. It contains the complete customer history, from transactions to behavioural signals, so you always have the right context for every contact moment.

Personal data

Name, address, email, gender, date of birth, phone number. Basic information that is automatically completed via registration and purchases.

woman looks at mobile phone in shoe store
Purchase history

All transactions, online and offline, by channel and by location. Including product categories, amounts and purchase dates.

employee gives the product to the customer
Loyalty status

Current points balance, loyalty status (Bronze/Silver/Gold), points expiry dates and active coupons. Always updated in real-time.

receipt-claudia-strater
Dynamic data

Dynamic labels, such as RFM labels or favourite store, are automatically updated based on (purchase) behaviour.

woman makes picture of parfum in store
woman looks at mobile phone in shoe store employee gives the product to the customer receipt-claudia-strater woman makes picture of parfum in store

FAQ

Frequently asked questions

Can't find your question? Feel free to contact us, we'd be happy to discuss it with you.

An email service provider (ESP) sends messages. tritonX is not an ESP, but communicates with an ESP to send segments and trigger automations. tritonX helps you send more targeted messages based on purchase history, profile data, loyalty data and behaviour.

For most retailers, the basic connections — POS, webshop and email — are live within a few weeks. The full rollout including loyalty configuration, segmentation and campaigns is typically ready within four to six weeks. We guide you step by step with a dedicated implementation team.

tritonX has out-of-the-box integrations with including XPRT, Winstore, Liv', Prohandel and more. Check this page for an overview of all our partners.

Yes. All data is stored on European servers, processed in accordance with GDPR and provided with a standard data processing agreement.

Absolutely. Many customers start with just the CDP and marketing automation, and add loyalty at a later stage. You only pay for what you use and scale at your own pace.

Pricing is based on the number of active customer profiles and the modules you select. We work with transparent monthly subscriptions with no hidden costs. Request a demo and we'll create a tailored quote based on your scale and ambitions.

Ready to get started?

Discover what a unified customer profile can do for you

tritonX is already used by retailers who want to manage their customer data centrally. Request a demo and see in 30 minutes how a single customer profile makes a difference for loyalty, retention and personalised marketing.