Loyalty that fits your fashion brand
tritonX helps fashion retailers build loyalty that aligns with both the retail experience and customer behaviour. Not one programme for everyone, but a programme that feels like your brand.
The three biggest challenges for fashion retailers
Customers shop seasonally, but disappear in between
Between the spring collection and the summer sale there's silence. Without active customer communication in that period, you lose that customer to competitors. When they return, you no longer know who they are.
Online and offline are the same customer, but you treat them as separate
They bought a jacket in-store and then browse the new collection online. In your systems they're two different people. In reality, it's one customer you already know and can serve more relevantly.
Loyalty is reduced to discounts and that costs margin
A 10% discount on the next purchase isn't a loyalty programme. It's a price promotion. The customer only learns to wait for the next deal. That's not the relationship you want to build.
Our approach
One central customer profile.
Omnichannel
360-degree customer profile for fashion
tritonX combines store data and webshop data into one customer profile. What someone buys in-store is visible at the next online interaction. You always treat the customer as the person they are, not as an anonymous receipt.
Loyalty 3.0 with brand-specific loyalty statuses
Create loyalty statuses and rewards that fit your fashion brand, not a generic savings programme. For example, give your Gold customers early access to new collections, exclusive preview invitations or other benefits that belong to your brand. Loyalty as brand experience, not as a discount scheme.
Seasonal communication based on purchase history
tritonX automates campaigns based on previous season purchase behaviour. Customers who bought the summer collection last year automatically receive a targeted message at the start of the new season. Right message, right customer, right time.
Customer activation between collections
The silence between two collections doesn't have to be silent. Based on purchase history and customer profile, tritonX sends relevant communication such as birthday offers, reactivation of dormant customers or a personal message at a milestone in the loyalty programme.
Featured case
Berden: from duplicate customer numbers to one omnichannel profile
Berden has grown into a national chain of fashion and home stores and department stores. Since the webshop became a reality in 2003, selling through multiple channels required one omnichannel customer profile.
Founded in Blerick
Webshop launch, omnichannel begins
Welcome discount for new members
Why tritonX
What makes tritonX different for fashion retailers
No generic loyalty programme
tritonX is set up for your retail business, your seasons and your customer. Loyalty statuses, rewards and communication align with what your customer expects from your brand.
More repeat purchases without more discounts
Building loyalty on exclusivity and relevance works better than building loyalty on discounts. tritonX gives you the tools to do that and the data to measure it.
Store and webshop as one
One central customer profile across all channels means you always know who your customer is, what they buy and when they're at risk of leaving. That makes your communication more relevant and your conversion higher.
One customer experience, complete entrepreneurial freedom
Manage loyalty, customer data and pricing centrally, whilst every franchisee works in their own tritonX environment with their own customers. Customers have one profile and are automatically recognised across all locations.
Frequently asked questions
Frequently asked questions from fashion retailers
Can't find your question? Feel free to get in touch, we'd be happy to discuss it with you
Yes. The name, loyalty statuses, rewards and communication are fully customisable. The programme feels to the customer like part of your retail business, not an external system.
Yes, that's exactly what tritonX is built for. Store and webshop data come together in one central customer profile. Purchases via both channels are linked to the same customer.
Yes. tritonX offers a marketing interface where you set up flows and campaigns based on purchase history and customer behaviour. Technical knowledge is not required.
Implementation time depends on your current systems and desired set-up. We'll discuss the expected timeline in our introductory conversation.
Discover how tritonX brings your fashion customers back
From first purchase to loyal customer. tritonX builds that relationship based on data, not on intuition.