Skins: rewarding behaviour, not discounts

The case

Rewarding interaction, redeeming omnichannel.

Skins Inclusive is a personal appreciation programme for Skins customers. When you sign up as a loyalty member, you immediately benefit from exclusive rewards and privileges, such as unlimited access to the Skins Archives, personal gifts with your purchase, unique video content from the Skins Experts and early access to Skins Exclusives and limited editions.

01 · REWARDING BEHAVIOUR

Not how much you spend, but how you interact with Skins.

Skins Inclusive has five loyalty levels, each with their own rewards and privileges. The higher the level, the more exclusive the surprises. But you won't get there by spending money: it's about interactions. With every interaction, a member saves points, for example by making a purchase in the (e-)boutique, attending a masterclass, answering the question of the month, enriching their profile or posting a review.

All these interactions are set up in tritonX as events via the Event Based Rewarding module. When a member meets an event, points are added to their profile in real-time and the bar in their personal Skins Inclusive dashboard rises immediately. When a new level is reached, the latest rewards appear straight away.

02 · OMNICHANNEL APPROACH

Online and offline one account, the same privileges everywhere.

With more than twenty locations and a webshop, the programme had to work both on and offline. Rewards can be redeemed omnichannel and members save on purchases in both the boutique and e-boutique. In tritonX, customer data from all channels is collected in one platform, so one customer account with the same privileges everywhere.

The loyalty level, assigned events and savings history are in tritonX and available in real-time. The cashier immediately sees the customer's level and which privileges are available, thanks to real-time API connections between tritonX, till and webshop. In addition to loyalty, Skins also uses the marketing functions: via dynamic segmentation, the right target group for each newsletter goes to the ESP. Technical partner Strix built a dedicated Shopware 6 module for this, with which the webshop calls tritonX events.

03 · THE SUCCESS FACTOR

Over 100,000 members prove it.

The programme is a huge success. Within the first two months, over 20,000 customers had already signed up, and the counter now stands at over 100,000. This confirms that consumers are not only waiting for discounts, but are happy to commit if there are rewards and privileges that align with the member's interests. Proof that a Loyalty 3.0 programme doesn't have to be all about discounts.

04 · The ecosystem

tritonX as the hub — partners as specialists around it.

The following partners connect via tritonX to the Skins architecture: