Van Duinkerken: an omnichannel loyalty programme from day one
Van Duinkerken, the sports and camping store of Central Netherlands, combines personal service with exclusivity. In spring 2024, the retailer launched a loyalty programme that rewards members from their first purchase, built with tritonX as a Customer Data Platform.
Programme launched (spring)
The case
Free membership, instant benefits, online and offline.
Van Duinkerken likes to combine personal service and exclusivity to give customers the best shopping experience. In spring 2024, they therefore launched their loyalty programme: an exclusive programme designed to reward members with attractive benefits.
01 · THE MEMBER BENEFITS
10% discount and more, from the first purchase.
Anyone who registers benefits from various advantages from day one. Members receive 10% discount on a wide range of selected items in categories such as camping, clothing, sports and outdoor. In addition, registered customers enjoy:
60-day returns period
Digital receipt
View purchases online
Welcome gift worth €5
Birthday treat
02 · OMNICHANNEL LOYALTY PROGRAMME
One account, automatic events and triggers.
Participation is 100% free and arranged in a few steps, in store or online. Via tritonX, customer data from online and offline channels is collected in one platform, so one customer account with the same privileges everywhere and insight into all purchases.
After registration, tritonX automatically assigns the member discount to the profile via events, whether through the webshop or in store. The event also links the welcome coupon and sends a welcome email. Is the customer's birthday coming up? Then an automated trigger sends a nice treat. Both the events and triggers call Mailchimp, which provides the customer with personalised emails.
03 · THE ECOSYSTEM
tritonX as the hub — partners as specialists around it.
The following partners connect to Van Duinkerken's architecture via tritonX:
ERP ACA Winstore | Till Openstore |
Email / ESP Mailchimp | E-commerce Sition |
Ready for a loyalty programme that delivers value straight away?
Schedule a demo and discover how to reward new members from their first purchase, fully automated and omnichannel.