Ot & Sien: from bronze to gold members, and a paid VIP card

The case

Reward with status, discounts and VIP benefits.

Ot & Sien customers earn points that determine a status level – bronze, silver or gold – with increasing discounts. On top of that, a paid VIP card offers 15% discount on the entire collection.

01 · Challenge

Get more from existing customers and attract new ones.

"Our greatest challenge lies in the fact that we want to delight our customers with a beautiful children's clothing collection, maintain a sustainable customer relationship and offer items at a fair price. If we focus on these aspects of our retail concept, we have a good chance of generating much more revenue from our existing customer base and achieving growth with an annual group of new customers we can attract and retain."

Jorden Claes · owner Ot & Sien

02 · FROM BRONZE TO SILVER AND GOLD

Discount based on status level.

Since 2019, Ot & Sien has been using tritonX to increase Customer Lifetime Value. Points are linked to every purchase, and the number of points determines the loyalty status: bronze, silver or gold.

"Through tritonX, all our customers are known across every channel. We've chosen to award loyalty points for each purchase. The number of loyalty points a customer has represents a status level. You're bronze, silver or gold in our system. A registered customer receives a discount directly based on this level system when making a purchase (across channels). A bronze customer receives an immediate 3% discount, a silver customer 5%, and a gold customer receives 7% discount on their purchase. Sale items are not included. Every Ot & Sien customer is also personally invited to be the first to take advantage of the sale, and throughout the year we distribute coupons via tritonX at multiple times to delight our customers."

Jorden Claes · owner Ot & Sien

03 · PAID MEMBERSHIP

A VIP card with 15% discount and early access.

"In addition to these status levels, we've recently started a paid membership. Our customers have the opportunity to purchase an annual VIP card that gives them 15% discount on the complete collection. For these VIP customers, the pre-sale is available even earlier than for our status level customers. This way, the kids always look absolutely perfect at the sharpest prices! tritonX helps us turn our challenge into a sustainable long-term relationship."

Jorden Claes · owner Ot & Sien

04 · The ecosystem

tritonX as the hub — partners as specialists around it.

The following partners connect via tritonX to Ot & Sien's architecture: