Van Dijk: personal touch, at scale across every channel

The case

No spam machine, but targeted communication via RFM.

Van Dijk Store segments customers based on RFM, from Top customers to One Time Buyers, and determines an email strategy for each group. This keeps communications personal and relevant.

01 · Challenge

Conveying the personal touch in communications.

Van Dijk Store delights its customers with a unique personal-touch experience. The challenge: translating that experience into communications so that consumers continue to feel unique. Additionally, Van Dijk Store wanted to reward loyal customers through a membership programme.

02 · Why tritonX

A 360-degree view, and the right tone of voice.

Since 2016, Van Dijk Store has used tritonX to increase Customer Lifetime Value.

"We were looking for a tool that would give us an optimal omnichannel view of our customers' purchasing behaviour. A 360-degree view of all customers so we could maintain contact with our customers in a smart and efficient way. For us, it's extremely important that we strike the right tone of voice in our communications with customers. We don't want to be a spam machine but rather help and inform our customers about new trends. Through the marketing functions in tritonX, we select the right consumers, which gives us excellent response rates on our newsletters and campaigns."

Cees van Dijk · General Director Van Dijk Store

"We've divided our customers into groups such as Top customers, One Time Buyers, Platinum customers, etc. Using tritonX's RFM tool, we've determined an email strategy for each customer group. tritonX helps us excellently to create more engagement with our existing customer base at Van Dijk Store in an automated way. The result is that we're consistently working to increase CLV."

Cees van Dijk · General Director Van Dijk Store

03 · THE ECOSYSTEM

tritonX as the hub, partners as specialists around it.

The following partners connect via tritonX to Van Dijk Store's architecture: